Google just updated last week. For most web sites nothing special happened but for others Google took away some of their precious page rank on their web site or blogs. I am not talking about one or two point page rank reductions, this Google Update took (and the last one as well) took away 3 points or more. And in some cases a few sites lost all their Page Rank.
Some of the harder hit web sites were Renkoo, Del.icio.us and Ma.gnolia where I saw some users that are in my network loose all their Pageranks. Renkoo lost two points on its main page (dropping from a PR7 to a PR5) and most of the users I know lost at least one point on their blogs. The worst was on Delicio.us where a CEO’s linking blog went from a page rank five to zero, this reduction also happened to a few other people on other networks as well. The best for me was one of my local competitors lost out as well, dropping from a PR 7 to a PR 4, on his main web page.
What happened? Google made things tougher in most cases (except Renkoo who did it to themselves). Having a web site or a social network without a strong sense of what SEO is all about is like saying I want to have zero defensible competitive edge. Having an Strong sense of SEO could have preserved Renkoo’s former Page Rank at seven or improved it upwards. For a few bloggers the reductions came because they (like Renkoo) were asleep at the wheel.
Maintaining a strong position in Google (and thus your defensible competitive edge) requires constant work, vigilance, and a keen eye for detail. Think of working on your web page like just like doing work on a race car, sometimes you have to go into the pit for either gas or tires. A lot of people’s web sites just ran out of gas while on the track. So just like racing, make sure you stay on track, don’t fall asleep at the wheel and keep a good SEO guy on your team.